Companies in Bermuda were once in the enviable position of being competitive and profitable while conducting little research. That era is gone forever. Because we live in a global community, leaders today are information-driven. This quest for accurate information, needed to make the right decisions, has fuelled the drive for suppliers of information – and the marketplace has responded. In just a decade, Bermuda has gone from no listed market research companies to at least five today.

Profiles of Bermuda is one of them. Our experience in research spans more than ten years. Some of our recent projects include conducting a customer service survey for a utility organisation. We also conducted Waves 1 and 2 of the Consumer Satisfaction & Knowledge Survey, the first of its kind for Bermuda. This study looked at shoppers' attitudes and satisfaction levels with the Bermuda shopping experience. We also conducted the first major profile of Bermuda's prison population. The aim of this study was to get a better understanding of inmates to assist them more effectively when released back into civilian life.

On the employment side, we maintain a database, going back to 1978, of all jobs as listed in the annual Employment Survey. Using this database, we can forecast job trends of the future. Profiles' Managing Director did the first 10-year economic activity forecast for the Bermuda Government in 1998, and updated that forecast, along with selected job forecasts, in 2004 for the National Training Board.

Whatever your research needs, contact us and let our skills, knowledge and experience assist you in the decision-making process.