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Suite 406
12 Cemetery Road
Pembroke
Telephone (441) 292-6997
Fascimile (441) 292-2950
info@profilesofbermuda.bm
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Profiles of Bermuda
Managing Director
What our clients are saying . . .

 


Profiles of Bermuda

Profiles of Bermuda was established in 1998 as an assessment and human resources development company. It is a strategic business partner of Profiles International, Inc., the world's innovator and leader in occupational and employment evaluations.

It is Profiles of Bermuda's objective to provide its clients with products and services that enhance the bottom line by helping them hire honest, productive employees who fit the jobs they are assigned. Employees who have 'job fit' consistently outperform people who appear to be just as qualified, but lack this essential attribute. By using our products, clients are able to fine-tune their organisations , improving productivity, communication, cooperation and teamwork – thereby creating and maintaining harmony in the workplace.

Enhancing its assessment products, Profiles of Bermuda also designs and develops training programs, conducts customized employment and market research, and is able to review business data to find underlying trends. These services help companies achieve their organisational goals.

Profiles of Bermuda also consults to the tourism industry in a variety of ways including developing marketing plans and forecasting demand.

We pledge to provide you with quality service and products that will assure your enthusiasm for a continuing relationship between your organization and ours. It is our purpose to become your partner in striving to reach your objectives mainly through people — your most important asset.

 


Cordell W. Riley, M.Sc.
Managing Director

Mr. Riley is Managing Director of Profiles of Bermuda, a company he founded in 1998. Throughout his working life, Mr. Riley has always taken an analytical career path. He began as a Management Trainee at what is now the Fairmont Southampton. He then moved to the Department of Tourism where he was the Market Research Officer for nearly a decade. While there he distinguished himself as a leading authority on Tourism, publishing a number of articles and speaking at several international conferences. From Tourism, he moved to the Department of Statistics as the Research Statistician. He continued his interest in Tourism and while at Statistics he was co-developer of the Visitor Price Index, an index similar to the Consumer Price Index but measuring the changes in prices of goods and services purchased primarily by visitors. Also while he was at Statistics, Mr. Riley introduced forecasting techniques which resulted in the first forecast of jobs to be included in the annual Employment Survey.

In 2005, Mr. Riley was commissioned by the Caribbean Community (Caricom) to write a statistical report on Bermuda, his first international project under the Profiles banner.

Mr. Riley’s interest in the human development and performance field continued when, in 1997, he was encouraged by Profiles Internationals to represent them in Bermuda. Mr. Riley’s background as a researcher and statistician made him an excellent fit for an industry that uses psychometric software to develop individuals. Mr. Riley has extended his interest in human performance as a lecturer for the Bermuda College, Arizona State University, Webster University and, more recently Endicott College – all, with the exception of the former, based in the United States. Mr. Riley also teaches GED math at the Westgate Correctional Facility, as well as Life-Skills, a 14-week course which he designed. In addition, Mr. Riley has facilitated a number of training courses for organisations including the Bermuda Government, the Bermuda Hospitals Board, and the Employers’ Council, among others.

Mr. Riley holds a Master’s degree in Tourism Marketing (University of Surrey, England), a Bachelor’s in Hotel Management (Cum Laude, University of New Haven, Connecticut), and a Post Graduate certificate in Survey Sampling (University of Michigan, Ann Arbor). Recently Mr. Riley became a Certified Cognitive Trainer Facilitator (National Curriculum Training Institute, USA) and holds certificates in Designing Instruction and Performance Consulting, among others.

(Read more about Mr. Riley and Profiles of Bermuda in the following Mid-Ocean article.)


What our clients are saying . . .

Profiles of Bermuda have helped us to make smarter hiring and promotion decisions. Their tools are easy to work with, too. Using them is one of the best investments we have ever made.
Tim Smith, CEO A.F. Smith - the office people

BAS-Serco has used the services of Profiles of Bermuda to assist us with our evaluation of potential employees ever since Profiles has been in operation. We intend to continue to avail ourselves of their excellent services.
Richard Savard, Vice President and Chief Operating Officer, BAS-Serco Ltd.